Strategic Marketing for High Technology Products: An Integrated Approach (Bog, Paperback / softback, Engelsk)
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Strategic Marketing for High Technology Products: An Integrated Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Thomas (Democritus University of Thrace Fotiadis
Strategic Marketing for High Technology Products: An Integrated Approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Thomas (Democritus University of Thrace Fotiadis
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-08-2020
Første udgivelsesår 2020
Serie Routledge Studies in Innovation, Organizations and Technology
Originalsprog United Kingdom
Sideantal 194
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 194 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367591113