Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367898724
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Formater og udgaver
Beskrivelse
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | W. Timothy (Texas A&M University Coombs, Jennifer L. Harker |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-09-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 9 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 172 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 172 pages, 9 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and |
| Mål | 152 x 229 x 18 |
| ISBN-13 / EAN-13 | 9780367898724 |