Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues (Bog, Paperback / softback, Engelsk)
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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

(Bog, Paperback / softback, Engelsk)
Forfattere: P.M. (Long Island University - Post Campus Rao, Joseph A. Klein
Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
Forlag: Taylor & Francis Ltd

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Beskrivelse

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere P.M. (Long Island University - Post Campus Rao, Joseph A. Klein
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-02-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 248
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 248 pages
Mål 246 x 174
ISBN-13 / EAN-13 9780765617989