Superior Customer Value: Finding and Keeping Customers in the Now Economy (Bog, Paperback / softback, Engelsk)
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Superior Customer Value: Finding and Keeping Customers in the Now Economy

(Bog, Paperback / softback, Engelsk)
Forfatter: Art (Nova Southeastern University Weinstein
Superior Customer Value: Finding and Keeping Customers in the Now Economy
Forlag: Taylor & Francis Inc

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Beskrivelse

This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Art (Nova Southeastern University Weinstein
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 17-12-2018
Første udgivelsesår 2018
Illustrationer 19 Tables, black and white; 16 Line drawings, black and white; 3 Halftones, black and white; 19 Illustrations, black and white
Originalsprog United States
Sideantal 206
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 206 pages, 19 Tables, black and white; 16 Line drawings, black and white; 3 Halftones, black and whi
Mål 152 x 226 x 27
ISBN-13 / EAN-13 9780815390930