The Activation Imperative: How to Build Brands and Business by Inspiring Action (Bog, Hardback, Engelsk) af William Rosen
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The Activation Imperative: How to Build Brands and Business by Inspiring Action

(Bog, Hardback, Engelsk)
Forfattere: William Rosen, Laurence Minsky
The Activation Imperative: How to Build Brands and Business by Inspiring Action
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere William Rosen, Laurence Minsky
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-11-2016
Første udgivelsesår 2016
Illustrationer 13 b/w illustrations
Originalsprog United States
Sideantal 222
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 222 pages, 13 b/w illustrations
Mål 161 x 237 x 2
ISBN-13 / EAN-13 9781442257047