The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Mus... (Bog, Paperback / softback, Engelsk)
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The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

(Bog, Paperback / softback, Engelsk)
Forfattere: Geraldine Michel, Reine Willing
Forlag: Taylor & Francis Ltd

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This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Geraldine Michel, Reine Willing
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-03-2020
Første udgivelsesår 2020
Illustrationer 15 Tables, black and white; 15 Line drawings, color; 7 Line drawings, black and white; 80 Halftones, color; 117 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 286
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 286 pages, 15 Tables, black and white; 15 Line drawings, color; 7 Line drawings, black and white; 80
Mål 228 x 170 x 15
ISBN-13 / EAN-13 9781138499614