The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting ... (Bog, Hardback, Engelsk)
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The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

(Bog, Hardback, Engelsk)
Forfatter: MaryLee Sachs
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
Forlag: Taylor & Francis Ltd

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Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

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Forlag Taylor & Francis Ltd
Forfatter MaryLee Sachs
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-06-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 120
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 120 pages
Mål 177 x 242 x 14
ISBN-13 / EAN-13 9781409423157