The Continuum of Consumer Choice

(Bog, Hardback, Engelsk)

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Beskrivelse

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Gordon R. (University of Cardiff Foxall
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-03-2024
Første udgivelsesår 2024
Serie Routledge Studies in Marketing
Illustrationer 3 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 218
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 218 pages, 3 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and
Mål 242 x 164 x 21
ISBN-13 / EAN-13 9781032201573