The Dark Side of Marketing Communications: Critical Marketing Perspectives (Bog, Hardback, Engelsk)
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The Dark Side of Marketing Communications: Critical Marketing Perspectives

(Bog, Hardback, Engelsk)
Forfattere: Tim (University of Bath Hill, Pierre McDonagh
The Dark Side of Marketing Communications: Critical Marketing Perspectives
Forlag: Taylor & Francis Ltd

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Beskrivelse

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Tim (University of Bath Hill, Pierre McDonagh
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-10-2020
Første udgivelsesår 2020
Serie Routledge Studies in Critical Marketing
Illustrationer 2 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 124
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 124 pages, 2 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and w
Mål 234 x 156
ISBN-13 / EAN-13 9781138587120