The Economics of Advertising (RLE Advertising)
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780415818032
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Beskrivelse
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Frederic Taylor |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 21-03-2013 |
| Første udgivelsesår | 2013 |
| Serie | Routledge Library Editions: Advertising |
| Originalsprog | United Kingdom |
| Sideantal | 250 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 250 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780415818032 |