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The Essentials of Marketing Research

(Bog, Paperback / softback, Engelsk)
Forfattere: Lawrence (Southeastern Oklahoma State University Silver, Robert E. (Southeastern Oklahoma State University Stevens, Bruce (Andrews University Wrenn, David L. (Samford University Loudon
The Essentials of Marketing Research
Forlag: Taylor & Francis Ltd

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Lawrence (Southeastern Oklahoma State University Silver, Robert E. (Southeastern Oklahoma State University Stevens, Bruce (Andrews University Wrenn, David L. (Samford University Loudon
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 18-10-2012
Første udgivelsesår 2012
Illustrationer 53 Tables, black and white
Originalsprog United Kingdom
Sideantal 366
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 366 pages, 53 Tables, black and white
Mål 252 x 180 x 19
ISBN-13 / EAN-13 9780415899284