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The Essentials of Marketing Research

(Bog, Hardback, Engelsk)
Forfattere: Lawrence (Southeastern Oklahoma State University Silver, Robert E. (Southeastern Oklahoma State University Stevens, Bruce (Andrews University Wrenn, David L. (Samford University Loudon
The Essentials of Marketing Research
Forlag: Taylor & Francis Ltd

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Lawrence (Southeastern Oklahoma State University Silver, Robert E. (Southeastern Oklahoma State University Stevens, Bruce (Andrews University Wrenn, David L. (Samford University Loudon
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 18-10-2012
Første udgivelsesår 2012
Illustrationer 53 Tables, black and white
Originalsprog United Kingdom
Sideantal 376
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 376 pages, 53 Tables, black and white
Mål 254 x 178
ISBN-13 / EAN-13 9780415899291