The Fashion Business: Theory and Practice in Strategic Fashion Management (Bog, Paperback / softback, Engelsk) af Dario Golizia
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  9. The Fashion Business: Theory and Practice in Strategic Fashion...

The Fashion Business: Theory and Practice in Strategic Fashion Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Dario Golizia
The Fashion Business: Theory and Practice in Strategic Fashion Management
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Dario Golizia
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 19-07-2021
Første udgivelsesår 2021
Illustrationer 17 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 222
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 222 pages, 17 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black an
Mål 175 x 244 x 24
ISBN-13 / EAN-13 9780367490553