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The Handbook of Brand Management Scales

(Bog, Hardback, Engelsk)
Forfattere: Lia (University of Bath Zarantonello, Veronique (IESEG School of Management Pauwels-Delassus
The Handbook of Brand Management Scales
Forlag: Taylor & Francis Ltd

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Beskrivelse

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Lia (University of Bath Zarantonello, Veronique (IESEG School of Management Pauwels-Delassus
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-08-2015
Første udgivelsesår 2015
Illustrationer 67 Tables, black and white; 2 Halftones, black and white; 2 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 310
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 310 pages, 67 Tables, black and white; 2 Halftones, black and white; 2 Illustrations, black and whit
Mål 164 x 241 x 24
ISBN-13 / EAN-13 9780415742955