The Handbook of Brand Management Scales
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032865690
- Se flere detaljer ▼
Forventes på lager: 12-08-2026
Beskrivelse
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Lia (University of Bath Zarantonello, Veronique (IESEG School of Management Pauwels-Delassus |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 12-08-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 187 Tables, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 482 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 482 pages, 187 Tables, black and white |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032865690 |