The Language of Organizational Styling
(Bog, Paperback / softback, Engelsk)
Forlag:
Cambridge University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781107666979
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Formater og udgaver
Beskrivelse
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
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| Forlag | Cambridge University Press |
| Forfatter | Lionel (National University of Singapore) Wee |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-03-2019 |
| Første udgivelsesår | 2019 |
| Illustrationer | 3 Halftones, unspecified; 3 Halftones, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 212 |
| Indbinding | Paperback / softback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 212 pages, 3 Halftones, unspecified; 3 Halftones, black and white |
| Mål | 154 x 228 x 12 |
| ISBN-13 / EAN-13 | 9781107666979 |