The Pricing Journey: The Organizational Transformation Toward Pricing Excellence
(Bog, Hardback, Engelsk)
Forlag:
Stanford University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780804788748
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Beskrivelse
In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.
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Alle detaljer
| Forlag | Stanford University Press |
| Forfatter | Stephan M. Liozu |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | New ed |
| Udgivelsesdato | 29-04-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | 16 tables, 37 figures |
| Originalsprog | United States |
| Sideantal | 240 |
| Indbinding | Hardback |
| Forlag | Stanford University Press |
| Sideoplysninger | 240 pages, 16 tables, 37 figures |
| Mål | 160 x 237 x 18 |
| ISBN-13 / EAN-13 | 9780804788748 |