The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes

(Bog, Hardback, Engelsk)
Forfattere: Manlio Del Giudice, Maria Rosaria Della Peruta



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Beskrivelse

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.

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Alle detaljer

Forlag Springer International Publishing AG
Forfattere Manlio Del Giudice, Maria Rosaria Della Peruta
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2017
Udgivelsesdato 14-11-2016
Første udgivelsesår 2016
Serie Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Illustrationer 3 Illustrations, color; 5 Illustrations, black and white
Originalsprog Switzerland
Sideantal 138
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 138 pages, 3 Illustrations, color; 5 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783319418834