The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision... (Bog, Paperback / softback, Engelsk)

The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes

(Bog, Paperback / softback, Engelsk)
Forfattere: Manlio Del Giudice, Maria Rosaria Della Peruta

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Beskrivelse

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.

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Alle detaljer

Forlag Springer International Publishing AG
Forfattere Manlio Del Giudice, Maria Rosaria Della Peruta
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 07-08-2018
Første udgivelsesår 2018
Serie Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Illustrationer 3 Illustrations, color; 5 Illustrations, black and white; XIII, 138 p. 8 illus., 3 illus. in color.
Originalsprog Switzerland
Sideantal 138
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 138 pages, 3 Illustrations, color; 5 Illustrations, black and white; XIII, 138 p. 8 illus., 3 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783319824550