Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367548186
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-04-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Advances in Management and Business Studies |
| Illustrationer | 24 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white |
| Fagredaktør | Park (University of Southern Queensland Thaichon, Vanessa (La Trobe University Ratten |
| Originalsprog | United Kingdom |
| Sideantal | 162 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 162 pages, 24 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an |
| Mål | 154 x 233 x 15 |
| ISBN-13 / EAN-13 | 9780367548186 |