Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice
(Bog, Hardback, Engelsk)
Forlag:
Springer Verlag, Singapore
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9789819940004
- Se flere detaljer ▼
Beskrivelse
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Springer Verlag, Singapore |
| Forfattere | Karen E. Sutherland, Richie Barker |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2023 |
| Udgivelsesdato | 05-10-2023 |
| Første udgivelsesår | 2023 |
| Illustrationer | 22 Illustrations, color; 1 Illustrations, black and white |
| Originalsprog | Singapore |
| Sideantal | 281 |
| Indbinding | Hardback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 281 pages, 22 Illustrations, color; 1 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9789819940004 |