Unpacking Creativity: The Power of Figurative Communication in Advertising (Bog, Paperback / softback, Engelsk)
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Unpacking Creativity: The Power of Figurative Communication in Advertising

(Bog, Paperback / softback, Engelsk)
Forfattere: Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Forlag: Cambridge University Press

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Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-04-2025
Første udgivelsesår 2025
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 321
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 321 pages, Worked examples or Exercises
Mål 152 x 229 x 20
ISBN-13 / EAN-13 9781108461863