Visual Identity: Promoting and Protecting the Public Face of an Organization (Bog, Paperback / softback, Engelsk)
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Visual Identity: Promoting and Protecting the Public Face of an Organization

(Bog, Paperback / softback, Engelsk)
Forfatter: Susan Westcott Alessandri
Visual Identity: Promoting and Protecting the Public Face of an Organization
Forlag: Taylor & Francis Ltd

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Beskrivelse

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Susan Westcott Alessandri
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-10-2009
Første udgivelsesår 2009
Illustrationer tables, figures, bibliographic references, index
Originalsprog United Kingdom
Sideantal 178
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 178 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765622679