Visual Marketing: A Practical Guide to the Science of Branding & Retailing (Bog, Hardback, Engelsk) af Barbara E. Kahn

Visual Marketing: A Practical Guide to the Science of Branding & Retailing

(Bog, Hardback, Engelsk)
Forfattere: Barbara E. Kahn, Elizabeth N. Johnson

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Beskrivelse

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Barbara E. Kahn, Elizabeth N. Johnson
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-03-2025
Første udgivelsesår 2025
Illustrationer 3 Line drawings, black and white; 14 Halftones, color; 2 Halftones, black and white; 14 Illustrations, color; 5 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 170
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 170 pages, 3 Line drawings, black and white; 14 Halftones, color; 2 Halftones, black and white; 14 I
Mål 234 x 156
ISBN-13 / EAN-13 9781032731346