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Wanghong as Social Media Entertainment in China

(Bog, Paperback / softback, Engelsk)
Forfattere: David Craig, Jian Lin, Stuart Cunningham
Wanghong as Social Media Entertainment in China
Forlag: Springer Nature Switzerland AG

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Beskrivelse

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfattere David Craig, Jian Lin, Stuart Cunningham
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 26-02-2022
Første udgivelsesår 2022
Serie Palgrave Studies in Globalization, Culture and Society
Illustrationer 14 Illustrations, black and white
Originalsprog Switzerland
Sideantal 197
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 197 pages, 14 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030653781