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Wanghong as Social Media Entertainment in China

(Bog, Hardback, Engelsk)
Forfattere: David Craig, Jian Lin, Stuart Cunningham
Wanghong as Social Media Entertainment in China
Forlag: Springer Nature Switzerland AG

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Beskrivelse

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfattere David Craig, Jian Lin, Stuart Cunningham
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 26-02-2021
Første udgivelsesår 2021
Serie Palgrave Studies in Globalization, Culture and Society
Illustrationer 14 Illustrations, black and white
Originalsprog Switzerland
Sideantal 197
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 197 pages, 14 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030653750