Why People (Don’t) Buy: The Go and Stop Signals
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349499878
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Beskrivelse
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | Amitav Chakravarti, Manoj Thomas |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2015 |
| Udgivelsesdato | 13-04-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | XV, 223 p. |
| Originalsprog | United Kingdom |
| Sideantal | 223 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 223 pages, XV, 223 p. |
| Mål | 214 x 138 x 17 |
| ISBN-13 / EAN-13 | 9781349499878 |