Wine Marketing (Bog, Paperback / softback, Engelsk) af C. Michael Hall

Wine Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: C. Michael Hall, Richard Mitchell

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Beskrivelse

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere C. Michael Hall, Richard Mitchell
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-09-2007
Første udgivelsesår 2007
Originalsprog United Kingdom
Sideantal 376
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 376 pages
Mål 233 x 166 x 20
ISBN-13 / EAN-13 9780750654203