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Word of Mouth and Social Media

(Bog, Hardback, Engelsk)
Word of Mouth and Social Media
Forlag: Taylor & Francis Ltd

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Beskrivelse

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-07-2014
Første udgivelsesår 2014
Illustrationer 20 Line drawings, black and white; 2 Halftones, black and white
Fagredaktør Allan J. (ESCP Europe Kimmel, Philip J. (ESC Rennes School of Business Kitchen
Originalsprog United Kingdom
Sideantal 176
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages, 20 Line drawings, black and white; 2 Halftones, black and white
Mål 182 x 253 x 16
ISBN-13 / EAN-13 9780415743808