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Word of Mouth and Social Media

(Bog, Paperback / softback, Engelsk)
Word of Mouth and Social Media
Forlag: Taylor & Francis Ltd

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Beskrivelse

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-10-2024
Første udgivelsesår 2024
Fagredaktør Allan J. (ESCP Europe Kimmel, Philip J. (ESC Rennes School of Business Kitchen
Originalsprog United Kingdom
Sideantal 176
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages
Mål 246 x 174
ISBN-13 / EAN-13 9781032929033