Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English (Bog, Paperback / softback, Engelsk)
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English

(Bog, Paperback / softback, Engelsk)
Forfatter: Nga-Ki Mavis Ho
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Nga-Ki Mavis Ho
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-05-2025
Første udgivelsesår 2025
Serie Routledge Advances in Translation and Interpreting Studies
Illustrationer 23 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 200
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 200 pages, 23 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black an
Mål 229 x 152 x 14
ISBN-13 / EAN-13 9781032269368