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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case... Læs mere
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of... Læs mere
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Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this... Læs mere
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Exploring the lives and achievements of 36 extraordinary individuals from across 18 nations and every continent, this books champions innovators: the disruptive individuals whose heroic visions and indomitable spirits are redefining the economic and social structure of our world.
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The Entrepreneurial Rise in Southeast Asia examines the start-up scene environments in Singapore,... Læs mere
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The Palgrave Handbook of Research Design in Business and Management uses a new state-of-the-art research design typology model to... Læs mere
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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges... Læs mere
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Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the... Læs mere
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Open Innovation through Strategic Alliances demonstrates the vital role and applications of strategic alliances between firms and research organizations in creating and applying knowledge for the development of new products, technologies, or business models.
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Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial... Læs mere
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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key... Læs mere
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For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing... Læs mere