Measuring Customer Experience: How to Develop and Execute the Most Profitable Custome... (Bog, Paperback / softback, Engelsk)

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

(Bog, Paperback / softback, Engelsk)
Forfatter: Philipp Klaus



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Beskrivelse

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter Philipp Klaus
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2015
Udgivelsesdato 01-01-2015
Første udgivelsesår 2015
Illustrationer XIV, 166 p.
Originalsprog United Kingdom
Sideantal 166
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 166 pages, XIV, 166 p.
Mål 141 x 216 x 14
ISBN-13 / EAN-13 9781349477340