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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
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The go-to guide on how to build a world-class business by doing the right thing - from one of Britain's most successful ever businessmen.
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In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing
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Aligning Strategy and Sales will give you the know-howand tools todo exactly what the title promises.
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I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the... Læs mere
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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This book comprehensively reviews agreements between Indigenous peoples and extractive companies. It situates these agreements within the... Læs mere
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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended... Læs mere
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Supervision is a leveraged activity. When we develop the supervisor, we enhance the productivity of the whole workgroup. This book teaches both... Læs mere
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