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Salgsledelse og markedsføringsledelse
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A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Bog, Hardback, Engelsk)This book covers traditional fundraising strategies, but approaches them from a new point of view and... Læs mere
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Profitability, Productivity, and Sustainability: Organizational Behavior and Strategic Alignment (Bog, Hardback, Engelsk)This book presents an in-depth study of how the drive to optimize organizational performance can be significantly improved by investigating the causal relationships between profitability, productivity, and sustainability (PPS).
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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations (Bog, Hardback, Engelsk)This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.
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Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition (Bog, Hardback, Engelsk)Outsmart, outmaneuver, and outsell your competition with revolutionary new strategies that differentiate how you sell. Sales professionals of all types, turn to this groundbreaking guide to win more deals at the prices you want.
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Sustainability Marketing: New directions and practices (Bog, Hardback, Engelsk)Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing... Læs mere
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Humanistic Management in Latin America (Bog, Hardback, Engelsk)Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better... Læs mere
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Building Corporate Identity, Image and Reputation in the Digital Era (Bog, Hardback, Engelsk)Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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The Customer Copernicus: How to be Customer-Led (Bog, Hardback, Engelsk)Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and... Læs mere
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The Wiggly World of Organization: Muddling Through with Purpose, Courage and Skill (Bog, Hardback, Engelsk)This book offers a radically different way of thinking about, and engaging with, the irreducible complexity of... Læs mere
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Philanthropic Foundations in International Development: Rockefeller, Ford and Gates (Bog, Hardback, Engelsk)This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them.
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Purpose Delivered: Bigger Benefits for Society and Bigger Profits for Business – A CEO’s Experience (Bog, Hardback, Engelsk)Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose.
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The Transnationalization of Anti-Corruption Law (Bog, Hardback, Engelsk)This book deals with the most salient aspects of the global anti-corruption regime. It is written by people who contribute to the structure of the regime, who practice within the regime, and who study the regime.
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