Building Corporate Identity, Image and Reputation in the Digital Era
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367531232
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Beskrivelse
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | T. C. Melewar, Charles Dennis, Pantea (Middlesex University London Foroudi |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-07-2021 |
| Første udgivelsesår | 2021 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and white; 40 Illustrations, black and white |
| Fagredaktør | T C (Middlesex University London Melewar, Charles (Middlesex Business School Dennis, Pantea (Middlesex University London Foroudi |
| Originalsprog | United Kingdom |
| Sideantal | 554 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 554 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi |
| Mål | 162 x 242 x 38 |
| ISBN-13 / EAN-13 | 9780367531232 |