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Building Corporate Identity, Image and Reputation in the Digital Era

(Bog, Hardback, Engelsk)
Forfattere: T. C. Melewar, Charles Dennis, Pantea (Middlesex University London Foroudi
Building Corporate Identity, Image and Reputation in the Digital Era
Forlag: Taylor & Francis Ltd

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Beskrivelse

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere T. C. Melewar, Charles Dennis, Pantea (Middlesex University London Foroudi
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-07-2021
Første udgivelsesår 2021
Serie Routledge Studies in Marketing
Illustrationer 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and white; 40 Illustrations, black and white
Fagredaktør T C (Middlesex University London Melewar, Charles (Middlesex Business School Dennis, Pantea Foroudi
Originalsprog United Kingdom
Sideantal 554
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 554 pages, 38 Tables, black and white; 31 Line drawings, black and white; 9 Halftones, black and whi
Mål 162 x 242 x 38
ISBN-13 / EAN-13 9780367531232