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Salgsledelse og markedsføringsledelse
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Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams (Bog, Paperback / softback, Engelsk)Serial complainers, no accountability finger-pointers, or learning-resistant laggards--these culture... Læs mere
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Enterprise and its Business Environment (Bog, Paperback / softback, Engelsk)A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.
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Marketing Models (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Sales Management: A Primer for Frontier Markets (Bog, Paperback / softback, Engelsk)The book explores innovative sales strategies in frontier markets, emphasizing building customer relationships over persuasive arguments. It covers... Læs mere
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Strategic Marketing in Tourism Services (Bog, Hardback, Engelsk)Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title... Læs mere
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Toward a Better Understanding of the Role of Value in Markets and Marketing (Bog, Hardback, Engelsk)This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
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Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior (Bog, Hardback, Engelsk)The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes... Læs mere
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Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (Bog, Hardback, Engelsk)If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
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Customer Experience Innovation: How to Get a Lasting Market Edge (Bog, Hardback, Engelsk)This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.
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From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Bog, Hardback, Engelsk)This volume brings together some of the world’s leading scholars of market categorization. Together,... Læs mere
Levering: 6 - 9 hverdage -
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Continuing to Broaden the Marketing Concept (Bog, Hardback, Engelsk)Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The... Læs mere
Levering: 6 - 9 hverdage
