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Salgsledelse og markedsføringsledelse
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (Bog, Paperback / softback, Engelsk)Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Advanced Marketing Management: Principles, Skills and Tools (Bog, Paperback / softback, Engelsk)Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
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Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing (Bog, Paperback / softback, Engelsk)Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth
Levering: 6 - 9 hverdage -
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success (Bog, Paperback / softback, Engelsk)Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Bog, Paperback / softback, Engelsk)Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.
Levering: 6 - 9 hverdage -
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Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Bog, Paperback / softback, Engelsk)Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
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Sales and Marketing Channels: How to Build and Manage Distribution Strategy (Bog, Paperback / softback, Engelsk)Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
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Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers (Bog, Paperback / softback, Engelsk)Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
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B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (Bog, Paperback / softback, Engelsk)Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management (Bog, Paperback / softback, Engelsk)Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
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Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness (Bog, Paperback / softback, Engelsk)Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
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Building Digital Culture: A Practical Guide to Successful Digital Transformation (Bog, Paperback / softback, Engelsk)Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
Levering: Skaffevare (forvent 14 - 30 hverdage)
