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Salgsledelse og markedsføringsledelse
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing (Bog, Paperback / softback, Engelsk)Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Emotion Marketing: The Hallmark Way of Winning Customers for Life (Bog, Hardback, Engelsk)Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Niche: The missing middle and why business needs to specialise to survive (Bog, Paperback / softback, Engelsk)Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) (Bog, Paperback / softback, Engelsk)The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Technology Distribution Channels: Understanding and Managing Channels to Market (Bog, Paperback / softback, Engelsk)Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan leveres før jul.
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Bog, Paperback / softback, Engelsk)Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Levering: 6 - 9 hverdage -
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Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success (Bog, Hardback, Engelsk)Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Executive Engagement Strategies: How to Have Conversations and Develop Relationships that Build B2B Business (Bog, Paperback / softback, Engelsk)Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight (Bog, Paperback / softback, Engelsk)Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Advanced Marketing Management: Principles, Skills and Tools (Bog, Paperback / softback, Engelsk)Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing (Bog, Paperback / softback, Engelsk)Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth
Levering: 6 - 9 hverdage
