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Salgsledelse og markedsføringsledelse
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Negotiating and Influencing Skills: The Art of Creating and Claiming Value (Bog, Paperback / softback, Engelsk)Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills.
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A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Bog, Paperback / softback, Engelsk)This book covers traditional fundraising strategies, but approaches them from a new point of view and... Læs mere
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The Customer Success Pioneer: The first 12 months of your journey into growth (Bog, Paperback / softback, Engelsk)Find the right path the first time! Use this transformation handbook to navigate your way through the first year of defining, establishing and expanding a world-class Customer Success function for your company.
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Boring2Brave: The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing (Bog, Paperback / softback, Engelsk)Part manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little handbook for B2B marketers looking to ‘10X’ their impact
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The Presentation Book, The: How to Create it, Shape it and Deliver it! Improve Your Presentation Skills Now (Bog, Paperback / softback, Engelsk)Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation.
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Don't Mess with the Logo: The straight talking bible of branding (Bog, Paperback / softback, Engelsk)Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about... Læs mere
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Marketing Plan Handbook: Pearson New International Edition (Bog, Paperback / softback, Engelsk)For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan... Læs mere
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Brand Management: A Theoretical and Practical Approach (Bog, Paperback / softback, Engelsk)This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better... Læs mere
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Strategy in 3D: Essential Tools to Diagnose, Decide, and Deliver (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Global Marketing Management (Bog, Paperback / softback, Engelsk)Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing... Læs mere
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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture (Bog, Hardback, Engelsk)Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow... Læs mere
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (Bog, Hardback, Engelsk)Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
Levering: Skaffevare (forvent 14 - 30 hverdage)
