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Salgsledelse og markedsføringsledelse
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Negotiating and Influencing Skills: The Art of Creating and Claiming Value (Bog, Hardback, Engelsk)Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills.
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Product Planning Essentials (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Product Planning Essentials (Bog, Hardback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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The SAGE Handbook of Service-Dominant Logic (Bog, Hardback, Engelsk)The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
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Marketing and Consumer Research in the Public Interest (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Cases in Marketing Management (Bog, Paperback / softback, Engelsk)A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.
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The SAGE Handbook of International Marketing (Bog, Hardback, Engelsk)International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
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Retail Marketing Management: The 5 Es of Retailing (Bog, Paperback / softback, Engelsk)A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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Services Marketing and Management (Bog, Hardback, Engelsk)Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles,... Læs mere
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Problems in Marketing: Applying Key Concepts and Techniques (Bog, Paperback / softback, Engelsk)Problems in Marketing
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Problems in Marketing: Applying Key Concepts and Techniques (Bog, Hardback, Engelsk)Problems in Marketing
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Qualitative Consumer and Marketing Research (Bog, Paperback / softback, Engelsk)Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
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