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Bemærk: Kan ikke leveres før jul.
This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
Bemærk: Kan ikke leveres før jul.
This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
Bemærk: Kan ikke leveres før jul.
This title was first published in 2000: The introductory essay describes the intellectual history of the field and analyses the material selected for the volume. The selected papers constitute the best and most representative studies of the subjects covered.
Bemærk: Kan ikke leveres før jul.
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms... Læs mere
Bemærk: Kan leveres før jul.
This book explains how global corporations manage their own greenhouse gas emissions and the emissions from their supply and value chains, and explains how stakeholders such as investors, NGOs and governments might drive significant reductions in these emissions.
Bemærk: Kan ikke leveres før jul.
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature... Læs mere
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Bemærk: Kan leveres før jul.
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
Bemærk: Kan leveres før jul.
This book brings readers the stories, lessons learned and benefits achieved by five successful companies using biomimicry along with giving the readers tools to do the same at their companies.
Bemærk: Kan ikke leveres før jul.
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
Bemærk: Kan ikke leveres før jul.
This book brings readers the stories, lessons learned and benefits achieved by five successful companies using biomimicry along with giving the readers tools to do the same at their companies.
Bemærk: Kan ikke leveres før jul.
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.