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Salgsledelse og markedsføringsledelse
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Internal Marketing: Theories, Perspectives, and Stakeholders (Bog, Hardback, Engelsk)This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both... Læs mere
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Environmental Management in a Low Carbon Economy (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Essentials of Pricing Analytics: Tools and Implementation with Excel (Bog, Paperback / softback, Engelsk)This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a... Læs mere
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Essentials of Pricing Analytics: Tools and Implementation with Excel (Bog, Hardback, Engelsk)This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a... Læs mere
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Bemærk: Kan ikke leveres før jul.
Entrepreneurship Marketing: Principles and Practice of SME Marketing (Bog, Paperback / softback, Engelsk)This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.
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Digital Sport Marketing: Concepts, Cases and Conversations (Bog, Hardback, Engelsk)Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the... Læs mere
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Developing Capacity for Innovation in Complex Systems: Strategy, Organisation and Leadership (Bog, Hardback, Engelsk)Based on a theoretical analysis and supported by both explorative qualitative and quantitative research, this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others.
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Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Bog, Paperback / softback, Engelsk)This innovative book connects the disciplines of participatory and development... Læs mere
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Corporate Responsibility in the Digital Age (Bog, Paperback / softback, Engelsk)This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
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Bemærk: Kan ikke leveres før jul.
Corporate Responsibility in the Digital Age (Bog, Hardback, Engelsk)This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Peppered with real-word examples, The Good Vision speaks to businesses in their own language.
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Bemærk: Kan ikke leveres før jul.
Corporate Governance: Values, Ethics and Leadership (Bog, Hardback, Engelsk)This title was first published in 2000: The introductory essay describes the intellectual history of the field and analyses the material selected for the volume. The selected papers constitute the best and most representative studies of the subjects covered.
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth (Bog, Hardback, Engelsk)Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
