Internal Marketing: Theories, Perspectives, and Stakeholders (Bog, Hardback, Engelsk)
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  9. Internal Marketing: Theories, Perspectives, and Stakeholders

Internal Marketing: Theories, Perspectives, and Stakeholders

(Bog, Hardback, Engelsk)
Forfatter: David M. (Newcastle Business School Brown
Internal Marketing: Theories, Perspectives, and Stakeholders
Forlag: Taylor & Francis Ltd

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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter David M. (Newcastle Business School Brown
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-10-2020
Første udgivelsesår 2020
Serie Routledge Studies in Marketing
Illustrationer 1 Tables, black and white
Originalsprog United Kingdom
Sideantal 138
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 138 pages, 1 Tables, black and white
Mål 160 x 241 x 15
ISBN-13 / EAN-13 9780367532925