Internal Marketing: Theories, Perspectives, and Stakeholders (Bog, Paperback / softback, Engelsk)
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  9. Internal Marketing: Theories, Perspectives, and Stakeholders

Internal Marketing: Theories, Perspectives, and Stakeholders

(Bog, Paperback / softback, Engelsk)
Forfatter: David M. (Newcastle Business School Brown
Internal Marketing: Theories, Perspectives, and Stakeholders
Forlag: Taylor & Francis Ltd

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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter David M. (Newcastle Business School Brown
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-04-2022
Første udgivelsesår 2022
Serie Routledge Studies in Marketing
Illustrationer 1 Tables, black and white
Originalsprog United Kingdom
Sideantal 146
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 146 pages, 1 Tables, black and white
Mål 154 x 233 x 14
ISBN-13 / EAN-13 9780367532970