Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth (Bog, Hardback, Engelsk)
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

(Bog, Hardback, Engelsk)
Forfatter: Anna (University of Warsaw Bianchi
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Forlag: Taylor & Francis Ltd

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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Forlag Taylor & Francis Ltd
Forfatter Anna (University of Warsaw Bianchi
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-12-2020
Første udgivelsesår 2020
Serie Routledge Studies in Marketing
Illustrationer 34 Tables, black and white; 48 Line drawings, black and white; 1 Halftones, black and white
Originalsprog United Kingdom
Sideantal 182
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 182 pages, 34 Tables, black and white; 48 Line drawings, black and white; 1 Halftones, black and whi
Mål 160 x 241 x 19
ISBN-13 / EAN-13 9780367613105