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Bemærk: Kan ikke leveres før jul.
This book brings readers the stories, lessons learned and benefits achieved by five successful companies using biomimicry along with giving the readers tools to do the same at their companies.
Bemærk: Kan ikke leveres før jul.
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and... Læs mere
Bemærk: Kan ikke leveres før jul.
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass... Læs mere
Bemærk: Kan ikke leveres før jul.
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book... Læs mere
Bemærk: Kan leveres før jul.
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
Bemærk: Kan ikke leveres før jul.
In-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and... Læs mere
Bemærk: Kan leveres før jul.
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
Bemærk: Kan leveres før jul.
Bemærk: Kan leveres før jul.
Bemærk: Kan ikke leveres før jul.
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services.... Læs mere