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Salgsledelse og markedsføringsledelse
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Bemærk: Kan leveres før jul.
The Start-up Founder's Guide to Digital Marketing (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
Bemærk: Kan ikke leveres før jul.
Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Bog, Paperback / softback, Engelsk)The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.
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Business Model Disclosure in Non-Financial Reporting (Bog, Hardback, Engelsk)The book offers a current picture of business model disclosure practices, discussing the benefits and challenges and assessing the most recent... Læs mere
Levering: Kan forudbestilles (Forventes d. 11-03-2026) -
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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications (Bog, Hardback, Engelsk)The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing... Læs mere
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International Marketing in the Network Economy: A Knowledge-Based Approach (Bog, Hardback, Engelsk)The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of... Læs mere
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Building Brand Value the Playboy Way (Bog, Hardback, Engelsk)Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Bog, Hardback, Engelsk)A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and... Læs mere
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Green Marketing: A Case Study of the Sub-Industry in Turkey (Bog, Hardback, Engelsk)Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
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CRM Fundamentals (Bog, Paperback / softback, Engelsk)"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the... Læs mere
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Sales Excellence: Systematic Sales Management (Bog, Hardback, Engelsk)This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice.
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Bemærk: Kan ikke leveres før jul.
Neuromarketing: Exploring the Brain of the Consumer (Bog, Hardback, Engelsk)Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
