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Salgsledelse og markedsføringsledelse
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Food, People and Society: A European Perspective of Consumers' Food Choices (Bog, Paperback / softback, Engelsk)Food, People and Society is written for a wide audience, including students and academics interested in food perception and consumption, policy makers, health educators and nutritionists, food manufacturers and food marketers.
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International Sales Steering by Result Framing: How to ensure your sales results on a global level (Bog, Paperback / softback, Engelsk)This book provides sales management with a new steering tool that is oriented toward future revenue and profits while setting new, concise, and directly applicable work frames.
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Luxury Fashion Retail Management (Bog, Hardback, Engelsk)Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.
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UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Bog, Hardback, Engelsk)Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.
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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Bog, Hardback, Engelsk)This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced... Læs mere
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Bog, Paperback / softback, Engelsk)?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
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Internet-Based Customer Value Management: Developing Customer Relationships Online (Bog, Hardback, Engelsk)Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies (Bog, Hardback, Engelsk)This book presents current research on boundary spanning elements. and this monograph aggregates... Læs mere
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (Bog, Hardback, Engelsk)Adoption of Innovation
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Exporting Essentials: Selling Products and Services to the World Successfully (Bog, Paperback / softback, Engelsk)Exporting Essentials: Selling Products and Services to the World Successfully is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports.
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Trust-Based Selling: Finding and Keeping Customers for Life (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
