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Principles of Marketology, Volume 1: Theory (Bog, Hardback, Engelsk)In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
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Asian Perspectives on the Development of Public Relations: Other Voices (Bog, Hardback, Engelsk)The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide... Læs mere
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Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices (Bog, Hardback, Engelsk)The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer... Læs mere
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Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (Bog, Hardback, Engelsk)The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an... Læs mere
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Western European Perspectives on the Development of Public Relations: Other Voices (Bog, Hardback, Engelsk)The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic... Læs mere
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Transnational Organizations and Cross-Cultural Workplaces (Bog, Hardback, Engelsk)This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations.
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Under Pressure: Coal Industry Rhetoric and Neoliberalism (Bog, Hardback, Engelsk)This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia.
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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value (Bog, Hardback, Engelsk)The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of... Læs mere
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Leadership and the Construction of Environmental Concern (Bog, Hardback, Engelsk)This book emerges from a three-year Australian Research Council-funded study that asks how the formation and (d)evolution of leadership has impacted on public environmental debate.
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Professionalizing Public Relations: History, Gender and Education (Bog, Hardback, Engelsk)This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and... Læs mere
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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times (Bog, Hardback, Engelsk)This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
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Out-thinking Organizational Communications: The Impact of Digital Transformation (Bog, Hardback, Engelsk)This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them.
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